The Montreal-based agency Publicis chose to adapt the lyrics of the beautiful song This Will Be the Day by Lady Bri for the YMCA campaign. The challenge was to find a Quebecois voice capable of conveying the same warmth and power as the original. Thanks to the expertise of our casting director, Émilie Laforest, we discovered an artist who captured that vocal strength in French: the talented Tina Leon. Her performance, specially adapted for the Quebec market, is equally moving and captivating, once again showcasing Émilie's artistic sensibility and exceptional knack for finding outstanding local talent in record time.