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The creative process behind this composition was truly exhilarating. After writing the script for the TV concept, we quickly immersed ourselves in composing the music, even before presenting the concept to the client. The creative team's goal was simple: to create a piano melody capable of deeply moving the viewers. We recorded the piano in a beautiful concert hall, and then added violin arrangements to enhance the entire composition. Each version of the advertisement was tailored to fit various durations.
Quotes from collaborators
"Jean-François, our creative director, took us on a powerful and inspirational journey with the script alone. Stewart, Sandra, and I were already deeply moved by his words, but when he played the accompanying cinematic soundtrack, the experience reached a new level. It was the first time an agency had presented us with a concept featuring an original composition already crafted. We were transported, and the music became our guiding force throughout the entire production process." Nuno Bamberg, Vice President of Marketing for Sleep Country Canada and Dormez-vous? "When you get chills on the first listen before the shoot... you know the track is a hit for the campaign. I couldn't wait to start editing! :)" Matt Charland, Director of GORDITOS
Credits